TokenStars is the first celebrity management platform on the blockchain, providing advanced tools and incentives for deeper interaction between stars, fans and advertisers. Having successfully started with the ACE token sale for tennis ($4.9M+ raised as of the sale end date; ACE is listed on OKEx, a top-10 digital asset trading platform), TokenStars has enhanced its team with top-notch experts and stars to launch the TEAM token: Lothar Matthäus, Gianluca Zambrotta, Valery Karpin (football), Tommy Haas, Robin Söderling, Cedric Pioline, Anastasia Myskina (tennis), Nikita Kucherov (hockey), Alexander Anter (poker) and Rico Torres (Hollywood) are among the famous celebrities supporting TokenStars.
The first module of the TokenStars platform was launched in December 2017, powering the Crypto Charity Auction to which many worldwide famous celebrities donated their personal items with signatures. The company also signed the first PRO tennis player, arranged advertising projects with brands for two sportsmen, established partnerships with major sports media.
Designed as a toolkit, the TokenStars platform consists of 12 integrated modules grouped in 4 layers by function:
1) crowdfunding, enabling prospective talents to raise funds;
2) infrastructure, providing the community with tools for key activities (scouting, voting, betting);
3) fan community, allowing celebrities to grow their social capital and offering fans higher involvement;
4) advertising, delivering smart and transparent data as well as engaged audiences to brands for more efficient promotion campaigns.
As a utility token, TEAM will be used in most of the interaction activities powered by the TokenStars platform, including repayment of agency commissions from advertisers and supported talents, providing incentives to fans and external agents for finding promising talents (scouts) and for promoting celebrities (promoters), making betting bids, participating in the voting polls, getting access to exclusive offers from celebrities, and so on.
Based on a proven business model, TokenStars is lead by an experienced team with background at Groupon, Leo Burnett, Evernote, Rambler&Co and Mail.Ru Group. It is supported by blockchain advisors Tomoaki Sato (Starbase), Wulf Kaal (University of St. Thomas), Edgar Kampers (Qoin) and Nicolay Danilov (Decentralized Systems).
TokenStars platform is designed as a toolkit, allowing to combine different modules to achieve the required capabilities to encourage the interaction between the celebrities, fans (as well as regular token holders), advertisers, professional talent scouts and promoters.
The company's choice of blockchain as underlying technology of the platform allow it to build transparent and verifiable system for all platform participants, especially for fans, scouts, promoters and advertisers. TokenStars will grant fans community leaders with tools to audit the records of blockchain distributed ledger to prove the transparency of interaction and avoid the potential conflicts between the participants.
TokenStars platform will interact with tens of thousands of people (with millions in the future). Furthermore, the team plans to work with the celebrities not only in sports, but also in entertainment and expects to have a huge user base. Every event such as recording of a vote in the poll, collecting report from the promoter, receiving auction bids or registering advertising click will generate blockchain write operations. The company's in-house advertising will be using blockchain to record all important events for further analysis. Daily number of this events can reach millions.
Using Ethereum blockchain for recording of such big number of events would be impractical mainly because of slow transaction speed and transaction-related expenses. Therefore, TokenStars considers developing the platform based on two interacting blockchains: Ethereum for the token-related operations and private blockchain for the internal platform operations.
TokenStars private blockchain will be built as a network of nodes, maintained by the company in the early stage of the platform development that it plans to eventually replace (partially or fully) by the nodes maintained by the leaders of the fan community who will be invited to become the part of the network. This will allow TS to create a truly distributed network uncontrolled by any single party in the true spirit of blockchain. The company also plans to take advantage of the distributed blockchain technology for fast and efficient scaling of the platform. Network node operators will be able to audit blockchain operations to judge possible conflicts. TokenStars will produce easy-to install images of the software required to run a network node and will provide all necessary instructions and worldwide 24/7 support. Network node operators will be compensated for their efforts with the TEAM tokens.
TokenStars considers various solutions and approaches of private blockchain implementation and expects the best results from Hyperledger Fabric, which is an open source blockchain framework implementation and one of the Hyperledger projects hosted by The Linux Foundation. Hyperledger Fabric was initially contributed by Digital Asset and IBM.
TokenStars Hyperledger Fabric based network will be interacting with Ethereum network through the inter-platform API that TS plans to develop. Planned technology stack includes:
More details and examples of prototypes can be found in the TokenStars TEAM white paper.
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TokenStars TEAM Roadmap
Attention. There is a risk that unverified members are not actually members of the team
TOKEN STAR TEAM is celebrity platform built on block chain to connect the rising talents and successful pros in the sports and entertainment sectors with their fans and advertisers.
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