There is a growing need for the development of new revenue sharing structure for creators and contributors as creators and contributors are only receiving fixed amount of fee regardless of additional gains or average-sized fee regardless of their level of contribution. The longer the revenues are distributed to creators and contributors based on unclear standard, the more creators and contributors will rely on investors and/or distributors. Eventually, an entity or a group including but not limited to investors, distributors and/or theaters that holds capital advantage shall dominate the whole film industry.
It is difficult for influencers to generate adequate amount of revenues unless they reach the top 5% in the whole industry. Furthermore, Multi-Channel Network agencies even demand affiliated influencers to broadcast pre-specified content in their streams in order to reach their own goal in a short term. Most influencers try hard to create reliable content, but it is getting more and more difficult to create content in a sustainable manner due to the limitation of such revenue distribution structure.
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