Retainly ICO

Retainly ICO

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Retainly is a loyalty platform for online businesses helping them gamify their offerings with a plug & play SaaS software. Built in complete Marketing Automation platform takes care of entire marketing and sales process. All rewards are easily distributed via RET Coins.
Mar 26, 2018
Apr 26, 2018
100% completed
$1 300 000
100% goal completed
Dec 7, 2017
Feb 25, 2018
100% completed
Raised funds - no Data
  • 1 RETN
    0.00083085 ETH
Token Details
Accepted Currencies
Company Details
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Additional Details
Platform, Cryptocurrency, Retail, Communication

About Retainly ICO

Retainly is the world’s first Loyalty Marketing Platform that uses blockchain to processes rewards in cryptocurrency. With the fastest growing automation platform and more than 1200 businesses already using it, Retainly will soon capture the huge $200 Billion Loyalty market that has been left severely compartmentalised and with complications. Retainly solves the problems of both merchants and their consumers. Retainly creates a unified network of a global loyalty program that merge into a single consumer account, yet being able to maintain data privacy by exposing consumer data owned by respective merchants only.

Retainly’s Collie is a decentralized customer loyalty platform in plain words that provides all internet and traditional businesses with an easy plug and play loyalty system. Since all Internet businesses are not same, Collie has been developed keeping in mind the flexibility need. Customers can create their own custom events and set up a reward for each of their custom events. Collie automatically tracks these events with reference to each customer and allocates reward points. These reward points are then associated with the RETN Token Coin that can be exchanged for cash or traded for ETH and BTC. The entire event tracking and cryptocurrency backend are managed by Retainly.

Retainly's proprietary machine learning technology has built an algorithm for predictive analytics. This AI algorithm automatically assigns a dynamic score based on the customer's behaviour and engagement with the company. This Customer Engagement Score can also be used by Collie to reward customers. Needless to say, the biggest challenge of all businesses has been in reducing churn, cross-selling, and up-selling to existing customers. While the market provides tools that analyse customer behaviour and provide cohorts, pivot charts, and statistical analytics, Collie goes a mile further in creating actual value for the customers to become loyal with such companies.

Problems of Consumers

  1. Consumers around the Globe are facing incremental difficulties in managing numerous Loyalty  Membership Cards from different merchants.
  2. Most of the times the loyalty bonuses expire as consumers are not able to remember to redeem on time.
  3. All Merchants offer store credits or Discount Vouchers as Loyalty Bonus which the consumers have to redeem by purchasing more unnecessary goods.

Problems of Merchants

  1. Merchants have to maintain old legacy Loyalty systems which are more expensive than the budgets allocated to reward customers.
  2. Merchants offering store credits and discount vouchers fail to attract loyalty from their customers.
  3. Merchants are confused between Loyalty programs and seasonal sale discount marketing campaigns.

Problems Solved

  1. Retainly creates a single global network of Loyalty points for all types of merchants - offline and online.
  2. Retainly’s platform is inexpensive to use and to maintain, almost negligible to what the merchants are currently spending.
  3. Retainly allows merchants to offer cryptocurrency as an alternative to store credits.
  4. Consumers need to maintain just a single Loyalty Membership account and card.
  5. Consumers get their loyalty points into the single account no matter where they spend.
  6. Since their loyalty points is in Cryptocurrency, consumers can redeem it into their bank accounts as cash.


Decentralized Token Management.
Entire Reward program runs via Bot.
One Click Wallet Refill for Merchants.
Built for all Online Businesses.
One Click Redeem RETN for their Customers.
Trackable Ledger for both merchants & customers.
Built in Screening and Fraud Protection System.
Gamification included like levels & leaderboard.

Technical Info

Technical details:  Ethereum ERC20 standard token. The source code:  The code is available on GitHub. Proof of developer:  Public Team.

Retainly ICO Roadmap

  • Feb 7, 2016

  • Retainly Product Conceptualized Start of Entire Blueprint of the Product Concept, market size & competitive analysis.
  • May 10, 2016

  • Tech Stack Finalized Design and Finalization of the Tech Stack
  • Oct 21, 2016

  • System Architecture Designed Design of System Architecture.
  • Dec 6, 2016

  • Retainly's 1st Line of Code Developers started writing the 1st lines of code & DB structure.
  • Read More
  • Mar 24, 2017

  • Beta Version Released Retainly's First Beta is in place with auto tracking & analytics, CRM, and other Lead Capture Forms. Bulk Email Marketing also enabled.
  • Apr 28, 2017

  • Lead Generation Portfolio Release of complete Lead Generation Portfolio along with WordPress Plugin & Notif.
  • Jun 15, 2017

  • Customer Engagement Portfolio The release of marketing automation using automated drip and behavioural campaigns.
  • Aug 19, 2017

  • Chatterbox Released Integrated live chat for websites - respond straight from Slack
  • Oct 22, 2017

  • Viral - The Referral App Integrated Viral Marketing
  • Mar 1, 2018

  • Token Listing Listing of RET token on Exchanges
  • Mar 31, 2018

  • Collie - Customer Retention Platform Completes the entire Marketing Stack.


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Retainly ICO Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Palash Bagchi
CEO & Founder
Rajesh Pandurangan
Tech Enthusiast, Growth Hacker
Soujanya Kurelly
Marketing Manager
Anand Pal
UI / UX Designer
Avinash Animalla
Software Developer
Ravindra Nani
SEO Executive

Retainly ICO Last News

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ICO profit
ICO Price~$0.5324

Retainly ICO Reviews
ICO review website

Technologies of marketing automation and provision of services to increase loyalty are not new - these markets are mature enough, with a high level of competition on each of them. The leader in the marketing automation market is MailChimp, however, a comprehensive solution - a platform for increasing loyalty + marketing automation – definitely may occupy a certain niche market.

It is unclear whether the implementation of blockchain technology is critical for segments of increasing loyalty and marketing automation. RETN tokens can be purchased only for ETH and BTC - this binds the RETN to the rate of cryptocurrencies; it is possible that the option of buying for fiat currencies would help hedge this risk and increase interest from large Internet businesses. Tokens will be issued only during pre-ICO and ICO, additional emissions are not planned - this, in theory, may limit the company's scaling or lead to speculative growth of tokens’ prices, not related to business development. We also think that the company should pay attention to a very promising segment of eSports. Extremely high forecasted growth rates of revenue in 2020 compared to 2019 - by 430%. In addition, according to P&L report presented in WP, revenue in January 2018 will exceed the same indicator in December 2017 by 12 times. According to WP of Retainly, from January to March of 2018 the company's revenue will be about $120M, while the expected revenue for the entire fiscal year of 2018 (April 2018 - March 2019) is $126M; for 2017 (April 2017 - March 2018) - $12M – obviously there is some inconsistency or an error in the calculations. The main share of revenue will come from operations with tokens; in our opinion, an increase in the share of revenue from subscriptions and corporate contracts would help hedge some of risks and increase the interest of potential corporate clients.

The lack of advisory from large companies - potential customers - and the developer of blockchain (which deals only with the “crypto” component). Currently, Palash Bagchi is also the director of STPL Global – it can negatively affect to Retainly’s business; the same is true for Soujanya Kurelly.

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