Retainly is the world’s first Loyalty Marketing Platform that uses blockchain to processes rewards in cryptocurrency. With the fastest growing automation platform and more than 1200 businesses already using it, Retainly will soon capture the huge $200 Billion Loyalty market that has been left severely compartmentalised and with complications. Retainly solves the problems of both merchants and their consumers. Retainly creates a unified network of a global loyalty program that merge into a single consumer account, yet being able to maintain data privacy by exposing consumer data owned by respective merchants only.
Retainly’s Collie is a decentralized customer loyalty platform in plain words that provides all internet and traditional businesses with an easy plug and play loyalty system. Since all Internet businesses are not same, Collie has been developed keeping in mind the flexibility need. Customers can create their own custom events and set up a reward for each of their custom events. Collie automatically tracks these events with reference to each customer and allocates reward points. These reward points are then associated with the RETN Token Coin that can be exchanged for cash or traded for ETH and BTC. The entire event tracking and cryptocurrency backend are managed by Retainly.
Retainly's proprietary machine learning technology has built an algorithm for predictive analytics. This AI algorithm automatically assigns a dynamic score based on the customer's behaviour and engagement with the company. This Customer Engagement Score can also be used by Collie to reward customers. Needless to say, the biggest challenge of all businesses has been in reducing churn, cross-selling, and up-selling to existing customers. While the market provides tools that analyse customer behaviour and provide cohorts, pivot charts, and statistical analytics, Collie goes a mile further in creating actual value for the customers to become loyal with such companies.
Problems of Consumers
Problems of Merchants
Problems Solved
Decentralized Token Management.
Entire Reward program runs via Bot.
One Click Wallet Refill for Merchants.
Built for all Online Businesses.
One Click Redeem RETN for their Customers.
Trackable Ledger for both merchants & customers.
Built in Screening and Fraud Protection System.
Gamification included like levels & leaderboard.
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Technologies of marketing automation and provision of services to increase loyalty are not new - these markets are mature enough, with a high level of competition on each of them. The leader in the marketing automation market is MailChimp, however, a comprehensive solution - a platform for increasing loyalty + marketing automation – definitely may occupy a certain niche market.
It is unclear whether the implementation of blockchain technology is critical for segments of increasing loyalty and marketing automation. RETN tokens can be purchased only for ETH and BTC - this binds the RETN to the rate of cryptocurrencies; it is possible that the option of buying for fiat currencies would help hedge this risk and increase interest from large Internet businesses. Tokens will be issued only during pre-ICO and ICO, additional emissions are not planned - this, in theory, may limit the company's scaling or lead to speculative growth of tokens’ prices, not related to business development. We also think that the company should pay attention to a very promising segment of eSports. Extremely high forecasted growth rates of revenue in 2020 compared to 2019 - by 430%. In addition, according to P&L report presented in WP, revenue in January 2018 will exceed the same indicator in December 2017 by 12 times. According to WP of Retainly, from January to March of 2018 the company's revenue will be about $120M, while the expected revenue for the entire fiscal year of 2018 (April 2018 - March 2019) is $126M; for 2017 (April 2017 - March 2018) - $12M – obviously there is some inconsistency or an error in the calculations. The main share of revenue will come from operations with tokens; in our opinion, an increase in the share of revenue from subscriptions and corporate contracts would help hedge some of risks and increase the interest of potential corporate clients.
The lack of advisory from large companies - potential customers - and the developer of blockchain (which deals only with the “crypto” component). Currently, Palash Bagchi is also the director of STPL Global – it can negatively affect to Retainly’s business; the same is true for Soujanya Kurelly.
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