QB is able overcome the current flaws by leveraging on the characteristics of the Ethereum blockchain and the QBK. Together, they allow QB to provide a trustless ecosystem in which users on the QB Platform book their purchases from merchants and submit their reviews, and merchants interact directly with the users by way of customised promotions and loyalty programs. QBKs are used for all transactions on the QB platform. Consumers use QBKs to pay for goods and services provided by any merchant on the QB Platform, while merchants use QBK for rewards and discounts. QB provides merchants with improved cross-selling opportunities and direct engagement with the consumers.
QB provides a decentralised ecosystem based on Ethereum blockchain technology that allows all stakeholders to interact, connect, and transact with each other securely and privately with no third party intervention. The QashBack Token ("QBK") is ERC-20 compliant, and is used as the clearing and utility token for all transactions performed on the QB Platform.
QB Platform provides an ecosystem which offers the following features to customers, merchants and reviewers:
Reward Based Reviews: Customers will be rewarded with QBKs by merchants for taking the effort to share their experiences on the QB Platform. The use of incentives will significantly reduce the polarisation bias that is systematically introduced by the current online review system. The customer will be rewarded, regardless of whether they submit a positive or negative review, and in doing so, will make online reviews more credible and consistent.
Behaviour Based Promotions: With permission from the customer, merchants will be provided with information that have been processed using QB's Artificial Platform ("AI"), information that is sufficient for merchants to offer promotions that are contextual and tailored to meet the needs of the customer.
Direct Customer-Merchant Engagement: Merchants will use QBKs as incentives to encourage customers to participate in certain actions or behaviour, for example to accept invitations to enter a contest or to take up a marketing promotion. These create opportunities for customer engagement and customer loyalty, yielding further ways to improve reputation.
Permission Based Advertising: QB Platform will reward consumers who agree to let their information be used for advertising by sharing part of the advertising revenues received. Consumers will also be rewarded for watching advertisements by participating merchants on the QB Platform.
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