Apr 13, 2018
Pingvalue is a people-centric open platform that innovates the current socio-economic model by enabling relevant and trustworthy interactions/transactions between people and businesses/institutions:
The startup was founded in Luxembourg in 2014 and has already expanded to Belgium, the Netherlands, Spain and Italy. The company’s technological and industrial capacity is supported by the high qualification of its team members. As a high-tech company, there is a clear strategy to heavily invest in R&D to increase the technology value. But having reached a first technology readiness, and found innovative and monetizable business models, it is time to go to the market and get viable market feedback.
Pingvalue’s project proposal submitted under Horizon 2020’s SME instrument phase 2 in the area of New business models for inclusive, innovative and reflective societies was scored as high-quality project proposal in a highly competitive evaluation process. Pingvalue contributes to the implementation of the EU Initiative “A Digital Agenda for Europe”, as it favors innovation and European economic growth and helps citizens and businesses to take full advantage of the economic and social potential of Information and Communications Technologies, and in particular the Internet.
Thanks to Pingvalue and Pingspots (=Pingvalue Wifi hotspots), businesses and institutions can understand better who their customers are and what they are looking for, being able to interact with the right people at the right time and place, and to measure concrete results.
The goal of this ICO is to create innovative advertising models where our utility token Pingcoin (PCO) is used in order to:
Main characteristics of Pingvalue's advertising model will be:
Ethereum ERC20 standard token.
Social Smart Data
Social and Trust Factor
Notifications and Chat
Stakeholder and Loyalty Program
Omnichannel customer journey – order/booking and payment
Fintech – Trust Economy
Personal Guide and Agenda
Attention. There is a risk that unverified members are not actually members of the team
$7 904 000
Highly competitive market of online advertising and social network Strong network effect on both markets. Project is going to become local player.
Product does not include blockchain-technology. Less than 500 loads of mobile app throughout whole 2017 year. Roadmap of product does not include development of blockchain-based solutions. Project is overvalued. Second round of financing was less than the first one.
Team consist of 33 people, which is too much for current stage. Tech and R&D team consist of 18 people, but white label does not have technical part.
SummaryBased on its whitepaper, team, and overall vision, Pingvalue shows some promise as an ICO. If fully developed, it could fix the current issues that we currently face in the advertising industry and make it easier for advertisers to create more profitable campaigns.PositivesEconomic: Users have access to free Wi-Fi through “Pingspots Points,” which is permanently connected to PingValue and create data that are exploitable by market researchers, local environments, and market researchers.Sustainable: Pingvalue’s technology will create profits and revenue that’s unable to be matched by its competitors. With its innovative business model, Pingvalue is set to create more income as its better positioned than other ICOs within its field.Scalable: Because there isn’t any competitors, lower quality apps that have partial functionality, and lower price, Pingvalue plans on giving profits to companies by 2020 and increasing them due to the absence of competition.NegativesLocalization Issues: Even though Pingvalue aims to help with improving local areas, this goes against the blockchain’s decentralized concept.
Project strong sides: looks like no. Project weak sides: ambitious plans without any clear analysis and researches. So our position is negative, probably scam.
This platform appears to offer digital solutions for both users as well as businesses who want to improve their marketing strategies. By giving shoppers a more personalized experience users will appreciate that they will only see ads for products and services that they have shown interest towards. On the business side of the platform, Pingvalue offers a range of services not available to businesses. By offering an easy to use dashboard, businesses can see how their marketing efforts are working and where they need to make changes to improve customer service and sales. Interested consumers can learn more about the Pingvalue platform at pingvalue.io where there is detailed information about the ICO process as well as videos showing the platform in action.
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