The digital advertising industry as we know it today faces many challenges; domain fraud, bot traffic, lack of transparency, and lengthy payment models. It is a complex and ever evolving environment for advertisers and publishers alike to navigate through. Optcoin was born out of necessity to streamline and bring clarification to both sides of the table. Optcoin is a blockchain based utility token built to transform and ultimately disrupt the $224 billion per year digital advertising market  through a multifaceted approach. Incentives and general ecosystem are not aligned causing both advertisers and publishers to feel they are on the losing side of the deal Optcoin providesa verifiable and decentralized asset that empowers advertisers to verify spend through each intermediary and gives publishers the assurance and guarantee of being paid on delivery. With advertisers knowing that they are getting what they pay for and publishers not having to wait months to collect , Optcoin stands in forefront of a new digital advertising revolution. In 2017, with a long list of opportunities, we got to work in what we felt would reshape how digital advertising receives users, works with publishers, and assist advertisers. What currently takes many ad-technology companies to achieve together, Optcoin has achieved within a single lightweight blockchain system: speed, scaling, transparency, payments, invoicing, fraud prevention, programmatic advertising, and the availability for advertisers to be directly connected to publishers without being forced to used 3rd parties. While there are other blockchains focused on building solutions for the digital advertising industry, none have been able to address the problem of scaling that mainstream digital advertising requires. Through a patent-pending process, Optcoin has solved this problem by utilizing a series of mechanisms and blockchains to achieve incredibly high transaction rates that are required for programmatic digital advertising. Optcoin was created to not only streamline the process between advertisers and publishers, but also assist any ad-technology platform currently on the market.
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