PEACE OF MIND Artworks remain in custody of trusted institutions, vetted collectors and galleries. Investments are fully protected by insurance and a strong legal framework. Provenance documentation is protected by cryptography, thus making it impossible to falsify once it’s on the platform.
A CURATED, TRANSPARENT MARKET Access Maecenas’ online platform and browse professionally vetted and curated artworks. Compare historical prices and performance against market benchmarks.
REDUCED COSTS & INCREASED LIQUIDITY Maecenas platform makes it possible to build and manage a liquid portfolio of art-backed instruments, thereby eliminating the costs associated with investing in physical art.
Maecenas offers the most competitive fees in the fine art market.
Maecenas uses blockchain technology to create tamper-proof digital certificates linked to pieces of art. Uses a "Dutch Auction Process", providing a much fairer and transparent pricing mechanism. Breaks down artowroks into thousands of certificates, similar to how a public company issues shares, allowing many to have access to this market.
Attention. There is a risk that unverified members are not actually members of the team
Opportunities:The artwork trading industry is large ($3 trillion in value with $65 billion worth of arts being traded each year) but is still considered a niche market. It is also very old-fashioned and inefficient, so it is ripe for disruption.Maecenas is one of the first cofound.it projects and went through the rigorous vetting process employed by cofound.it.Other than artworks, there is potential for Maecenas to expand into other physical assets including antiques, classic cars, gemstones, vintage liquors, and rarities.Network effect is present. The more people use the platform, the more valuable the platform is (more liquidity, more selection of artworks).If Maecenas is able to secure partnership with museums / galleries, then it can increase the value of all the artworks on the Maecenas platform substantially.
Concerns:Part of the value of a piece of artwork is the ability to enjoy it. Rich people buy expensive artworks partially for the bragging right. With Maecenas, users cannot enjoy the artwork – hang on the wall, see it, touch it physically.Liquidity for the individual artwork can be an issue. Let’s say you have invested in a painting. If the liquidity for that painting is very thin, it would be hard for you to convert the investment back to ART.According to LinkedIn, certain team members, including the CEO and CTO, are still working at DXMarkets. It is unclear how they will allocate their time between the two projects.
Conclusion:Overall, I am neutral about the ICO’s short-term potential but like its long-term potential. With Maecenas, normal people can own an art portfolio by Picasso, Monet, Basquiat, etc.Our thoughts of the tokens for short term and long term are as follows:For short-term holding:Neutral. The project hasn’t generated a lot of awareness in the crypto market yet. It may not be easy for the project to reach its hard cap of $20 million.For long-term holding:Good. Maecenas has an innovative business model that is years in the making. More than $100 million worth of artwork is on the pipeline to be tokenized on the Maecenas platform.If Maecenas becomes a success, I am not surprised if the value of all the artworks on Maecenas is in the billions. The fine arts industry is huge and Maecenas has little competition in this field.I would consider Maecenas to be a high-risk high-return play.
Maecenas aims to democratize and modernize an industry that sorely needs it. The world of fine art auctions hasn’t been disrupted in centuries. Today, two major auction houses dominate 80% of the marketplace and charge lucrative commissions to both buyers and sellers. This monopoly leads to reduced transparency in the art industry, inhibition of price discovery, and overall lower liquidity and efficiency. Maecenas wants to solve all of these problems using blockchain technology.
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