Apr 12, 2018
We live in the world where the Internet and social networks have become an integral part of our daily life. According to research data, more than 70% of customers are searching for new goods and services in the Internet and these are social networks that have become the main source of business development. Social networks community numbers 3 billion users and world`s advertising budget is U. S. $77 billion and with each year this number is increasing. But now creating a smart advertising campaign and getting a long-waited client is a really big deal; advertisers spend 50% of their advertising budget for paying VAT, covering bank charges as well as for covering expenses of paying for marketing managers` job and don`t cover all their expenses in all cases. Besides that, there are issues related to high competition, incompetent advertising campaign adjustment and adblocking software programs as well. We are creating LICERIO — the platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The platform is based on influence marketing principle and its ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token. LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.
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