IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures. IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties. Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.
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  • Market
    Volume 24H
    24H (price)
    24H (volume)
  • BitAsset
    IOU/USDT one year ago
Aug 18, 2018
Sep 18, 2018
100% completed
Raised funds - no Data
Token Details
Accepted Currencies
Company Details
Registered Country
United Kingdom
Additional Details

About IOU

The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.

In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.

The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.

IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign. Be part of the blockchain revolution in e-commerce!

IOU Roadmap

  • MAR 17

  • Market Research.
  • MAY 17

  • Feasibility Study.
  • JUN 17

  • Prototype Design.
  • JUL 17

  • Development Environment Setup;
    Start Implementing Existing Loyalty System Modules into Blockchain Environment.
  • Read More
  • AUG 17

  • Start P2P IOU Exchange; Development.
  • SEP 17

  • Phase I: Module Testing and Q/A.
  • OCT 17

  • Finish P2P IOU Exchange Development.
  • NOV 17

  • Start Mobile Application Development;
    Start Phase II: Loyalty Project Development.
  • AUG 18

  • Finish Phase II: Loyalty Project Development;
    Start Phase III: Loyalty Project Development;
    PRE-ICO / White-Listing.
  • SEP 18

  • Start ICO / White-Listing.
  • DEC 18

  • Finish ICO / White-Listing;
    Finish Phase III: Loyalty Project Development;
    Exchange Listing Initiative.
  • JAN 19

  • IOU Loyalty System Testing Q/A.
  • FEB–MAR 19

  • IOU Closed Beta Release.
  • APR 19

  • IOU Beta Release;
    Start EMEA Marketing Expansion Campagn.
  • JUN 19

  • End Beta — IOU v. 2.0 Release.
  • AUG 19

  • Finish EMEA Marketing Expansion Campagn.
  • SEP–DEC 19

  • APAC Marketing Expansion Campagn.
  • JAN–MAY 20

  • North America / Iberia / Latin America Marketing Expansion Campagn.

IOU Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Vladimir Shevchenko
Chief Executive Officer
Vitaly Garshtya
Chief Visionary Officer
Vladislav Frantz
Chief Technology Officer / Systems Architect
Max Kostin
Chief Information Officer
Edward W. Mandel
Business Development
Victor Jacobs
Business Development Executive


$5 244 313

Andreas Ioannou
Legal and Compliance Executive
Marios Charalambides
Corporate Structuring and Accounting
Andrey Nechesov
Blockchain Developer, Scientist
Vyacheslav Mirgorods...
Full Stack Developer
Evan Berger
International Legal and Venture Finance Strategy
German Tanov
Marketing Strategist
Nick Vero
Sales and Marketing Strategist
Maxim Garbuzov
Community Manager. Social Media Marketer.
Roman Miroshnichenko
Digital Marketing Strategist. Project Manager.
Bing Deng
Blockchain Strategist / Crypto Investor / APAC Mar...


Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Sol Alan Saad
Strategic Executive Advisor – International Invest...
Pui Chi Wong
Strategic Advisor – Investment Banking, APAC Busin...
Pavel Bondarev
Strategic Advisor – AI Development
Liudmila Erukhova
Strategic Advisor – Fintech Analyst
Marlow Rosado
Strategic Advisor – Music and Entertainment Partne...
John Zanotti
Strategic Advisor – Business Development
Michelle L. Steingar...
Strategic Advisor – Affiliate Marketing
Konstantinos Kastana
Strategic Advisor – Marketing EMEA

10 ICOs

$52 209 956

Arturas Svirskis
Strategic Advisor – Marketing
Kirill Ovs
Strategic Advisor – Business Development
Tim Chen
Strategic Advisor – Marketing APAC
Bel R. Li
Strategic Advisor – PR APAC
Karen Hu
Strategic Advisor – Partnerships APAC
Michael Ma
Strategic Advisor – Corporate Sales APAC
Chi Le
Strategic Advisor – PR and Marketing, Southeast As...
Thang Bui
Strategic Advisor — Blockchain Developer, South As...
$ 0.0017
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Market Info
Market Cap:
$ 174.032 K
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