investFeed is the first incentivized next-generation social investment network for cryptocurrencies. Since the company’s inception in 2014, investFeed attracted a community of 15,000+ users, with over 200,000 live feeds, sharing market trading insights. Across Q3 2017, investFeed is pivoting from US equities to cryptocurrencies due to both user demand and the extraordinary growth of blockchain based assets. investFeed’s new platform allows the cryptocurrency community to establish professional relationships, promote user content and share rewards-based trading ideas. investFeed is conducting a crowd sale from July 23, 2017 to raise capital for the development of the cryptocurrency-specific platform, and to issue FEED tokens to participants.
How investfeed works
investFeed is a peer-to-peer network comprised of “feeders,” users who discuss, share, and reward FEED to each other, and “companies” who purchase FEED to boost their posts.
investFeed is built from the ground up and doesn’t have to rely on brick and mortar locations like most social networks. investFeed is a platform, a token, and a suite of tools for investors, traders, developers, and cryptocurrency enthusiasts looking to build better tools and applications.
Our accomplishments
One of the few token sales backed by a current active product and community
▪ Is currently a cross-platform social trading platform in production for US Equities, available on Browser, Native iOS, and Native Android
▪ FEED Token (IFT) will play a key role in providing economic incentives so that the rational behavior of individuals results in common good
▪ Members (media outlets, professionals and non-professionals equally) can contribute premium content and charge in FEED Token for access
▪ Experienced investors and analysts can monetize their knowledge and expertise by sharing their ideas, articles, videos, and even portfolio performance and trade activity with their subscribers
▪ Users can follow top traders and analysts and news outlets and receive real time alerts from those members via in platform notifications, email, SMS, and mobile push notifications using FEED Tokens
▪ FEED Tokens will be required to access the higher levels of advanced trader tools
▪ FEED Tokens can be used to purchase an ad-free experience from the network
Partners selffunded operational buildout
Benzinga FinTech Awards
Organic Growth
Revenue generated and strategic partnerships
Scale
Verified 40%
Attention. There is a risk that unverified members are not actually members of the team
Verified 22%
Attention. There is a risk that unverified members are not actually members of the team
Opportunities:
The team is proven to be able to provide a functioning app.
Network effect is present for the platform. The more usage the platform has, the more valuable the tokens should be.
The addressable market size is large. If the company pivots successfully and is able to grab a significant market share, the potential is very large.
Concerns
As at July 17 or 5 days before the crowdsale, there was a very inactive social media presence relating to the ICO – Slack has 61 people, Reddit has 8 subscribers, Bitcointalk’s thread is 2 page long with most of the posts from investFeed and one other promoter. This is iconic for a company in the social media business. It is also strange given they have a massive Twitter following of over 137,000.
The App is not successful and has very few users: investFeed declined to disclose how popular their app is in terms of daily / monthly active user so I checked how popular the app is from other sources.
According to App Annie, the iOS App investFeed achieved a top 500 overall ranking in only one country – Fiji, an island in the middle of nowhere. This means that in all other countries, the App cannot even reach top 500 for once.
There’s very little engagement in the app now. There are some frequent posters but no one responded to any of the feeds – what is the value of a social network if there is zero interaction in it?
To me, investFeed looks too much like Twitter, which is THE platform where many players in the crypto world interact. I don’t really see the reason to use investFeed over Twitter.
However many users investFeed has now, they are going to be alienated when investFeed pivots to cryptocurrency. In business, it is much easier to find more ways to cater to the existing customers rather than to find new customers.
According to Crunchbase, investFeed received funding of $250,000 in 3 rounds. It looks to me that the ICO is a desperate attempt to keep the company afloat by completely shifting the company’s focus and tapping into ICO money.
The functionalities that the white paper proposes are similar to some of the things that other projects do (Santiment, CoinDash).
Conclusion:
I dislike this ICO because it just looks like the company is trying to save a failing startup by capitalizing on ICO money. Our thoughts of the tokens for short term and long term are as follows:
For short-term holding:
Not good because of the low awareness of the ICO. It is very strange to have a tiny community for an ICO that has a working product. This speaks to the marketing and execution ability of the team. I don’t think the low hard cap compensates for this.
For long-term holding:
Neutral because I’m not sure how committed or knowledgeable the team is to cryptocurrency. investFeed has been focusing on stocks for over 2 years and the sudden pivot to cryptocurrency is strange to me. The company is completely changing their business model and that is usually not a good thing.
InvestFeed is currently taking in new members. People who are interested can sign up for free by getting onto the main website for InvestFeed and entering in a few bits of information. The process is simple and allows people to get in the know about all sorts of points related to managing cryptocurrency transactions.
This offer is based solely on information provided by the offeror and other publicly available sources.
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