INS is a decentralized ecosystem that facilitates the order fulfillment process and allows manufacturers to join it, publish their products for sale, carry out promotion and loyalty campaigns, and get feedback from consumers, enables consumers to order those products and vote for new products and manufacturers. The INS ecosystem has been validated by consumer interest and has received strong support from manufacturers. At the INS Platform, every manufacturer controls product pricing and listing. The Platform aggregates all orders and sends requests to manufacturers who deliver products to smart distribution centers. Professional pickers at distribution centers collect orders and pass them to couriers. Couriers deliver orders to customers. The main role of the INS is to develop the open source technology required for running the decentralized ecosystem and create a successful model to incentivize all participants. The INS token is the only means of exchange for handling feature-rich & consumer-oriented marketing, bonus and discount campaigns within the INS ecosystem, and also serve as one of the currencies for buying and selling products. This project will disrupt the existing grocery retail industry and become a new standard driving accelerated adoption and massive usage of the INS token. Escrow
All payments received for INS tokens in connection with the INS token sale will be held in escrow in a multi-signature wallet. Keys will stay with the INS team and NSP, global legal provider. Established in 2006, Nektorov, Saveliev & Partners (NSP) focuses on providing legal solutions to corporate clients under Russian and foreign law, their areas of expertise include but are not limited to : digital economy , wealth management, banking and investments.
ICO campaign will end:
Directly connects grocery manufacturers and consumers. Offers a variety of smart contracts to facilitate operations.
Attention. There is a risk that unverified members are not actually members of the team
Opportunities:By cutting out the middleman, consumers who use the INS platform can derive real benefits from significant cost savings. As groceries is an essential and recurring expense for most people, the potential of the project is huge. If the project is successful, INS can capture a lot of value in the large grocery industry, which is ripe for disruption.Buying groceries online is a new thing and it is just starting to get competitive (Amazon Fresh, Instacart, etc.). INS can still be one of the first companies entering into the space in some cities.The project has a strong team and advisors who can actually help the project to gain traction and build partnerships.
Concerns:No MVP/Proof-of-Concept has been developed for the project yet, which makes INS a white paper project.Most groceries manufacturers are used to dealing in bulk. Some may not want to change their business model and integrate with the INS platform as it would generate a lot of small orders for the manufacturers.The team has deep knowledge in the grocery market in Russia but it looks like Russia is not the focus of INS. INS will focus on large cities globally such as New York, Los Angeles, London, Paris, Seoul, Hong Kong, Tokyo, and Singapore.The multiple layers of bonus and airdrop of INSP can be seen as gimmicky and spammy for some people, which can actually backfire as a promotional strategy.
Conclusion:Overall, we are neutral about this ICO for its short-term potential and like its long-term potential. There are a few layers of bonuses to make sure you take advantage of as many of them as possible.Our thoughts of the tokens for short term and long term are as follows:For short-term holdingNeutral. After the rapid rise in Ether price from $300 to high $400s, the hard cap is now $28 million. We don’t believe the hard cap is likely to be filled quickly.If you are contributing less than 100 ether, try to pool with your friends because contributions over 100 ether will receive a bigger bonus. Also, if the hard cap is not filled by week 1, we believe it would be difficult for the project to reach hard cap because the bonus falls off significantly.For long-term holdingGood. If INS can bring large manufacturers on board and is able to deliver significant discounts as promised, it should be able to gain traction quickly because most consumers are price sensitive when it comes to groceries.
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