Created using Figma
Created using Figma is a vertical social network for finance (online since 2017) aiming to revolutionize the way we choose financial investments and products. By leveraging the power of blockchain technology, GoorufCoin is the utility token that will enable this revolution.
To be announced
Token Details
Accepted Currencies
Additional Details

About Gooruf is a vertical social network for finance (online since 2017) that brings together all the players of the industry in an unprecedented way, connecting users and financial providers (such as publishers, trainers, experts, banks, insurers, and brokers). The platform aggregates news, product sheets, reviews, opinions, advice and educational materials to help people navigate the world of finance, and choose investments and products in a savvy and informed manner. Just as TripAdvisor changed the way people make choices for their travels, promotes crowd wisdom and quality content to improve personal finance management. The platform will also enable profiled, targeted advertising for financial firms. At the present, the Italian version of the website is the most developed; our UK and Asia editions are growing every day. Technical improvement based on blockchain is fast transforming into a decentralized ecosystem.

To further our mission of building a financial ecosystem, is launching GoorufCoin with an ICO in Hong Kong. GUR is a utility token and the foundation of the digital economy within, used to reward users and financial content providers for participating and contributing to the life of the platform and to allow financial firms to promote their products in the marketplace. Users will be able to redeem their tokens to access premium educational materials and special offers or discounts. Users will also have the chance to purchase and exchange GoorufCoins for fiat or crypto currencies through internal and external exchanges.


Gooruf Roadmap

  • 2016-2018

  • Gooruf Ltd setup and London office opening;
    Vision and mission definition; design;
    graphic, usability and structure design;
    Coding design;
    Development of Beta Italian version (in Milan office of BFC);
    Development of Beta UK and Asia version;
    Gooruf Asia Ltd setup and Hong Kong office opening;
    ICO Design;
    ICO Luanch and Italian, Switzerland, Singapore, Thailand, Vietnam, Hong Kong, Taiwan
    and Japan Road Show.
  • Q4 2018

  • GoorufCoin issuing;
    Private Sale in;
    Strong development of IT version;
    First adoption of the GoorufCoin on the IT version (to buy editorial
    Development of UK and Asia versions.
  • Q1-Q2 2019

  • GoorufIdentity system;
    GoorufCoin in-house Exchange;
    GoorufMarketplace (Content, Training, ADV);
    Strong development of UK and Asia versions.
  • Q2-Q4 2019

  • GoorufReward;
    API to help all Financial Provider to manage contents;
    Strong development of UK and Asia versions;
    Launch of USA;
    ICO of the GoorufCoin still in the wallet of the Ecosystem.
  • Read More
  • 2020

  • Financial Products Marketplace (in the countries where it will be law compliance);
    Strong worldwide marketing campaign.


30 Days Growth:

Gooruf Team

Verified 13%

Attention. There is a risk that unverified members are not actually members of the team

Denis Masetti
Founder and CFO
Federico Morgantini
Co-Founder and CEO
Marco Cazzaro
Amedeo Perna
Blockchain Developer
Raffaele Battaglini
Legal Supervisor
Chien He Wong
Marketing Manager
Davide Verrengia
Sales Manager
Anaïs Borri
Content Manager

Gooruf Interviews

Chien He Wong
As a team member, сan you tell us about your role in the ICO project?
As the marketing manager, I oversee digital content creation and SEO-optimized pushes across, social media and target web communities. I also collaborate with companies in the financial industry — particularly in the FinTech space — to onboard them to Gooruf ecosystem, leveraging cross-promotion on their relevant channels in the process.
What do you think about idea?
Gooruf is an ambitious idea with a highly rational ecosystem model (tokenomics). It has strong backing in Italy, where its parent company (Milan-listed BFC) has great media connections including Forbes Italia licensing. Venturing into the online platform space via media company is proving to be a highly effective strateg in engaging and onboarding Companies to the marketplace, and drawing in users.

Gooruf Last News

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