Gooruf

Gooruf.com is a vertical social network for finance (online since 2017) that brings together all the players of the industry in an unprecedented way, connecting users and financial providers (such as publishers, trainers, experts, banks, insurers, and brokers). The platform aggregates news, product sheets, reviews, opinions, advice and educational materials to help people navigate the world of finance, and choose investments and products in a savvy and informed manner. Just as TripAdvisor changed the way people make choices for their travels,Gooruf.com promotes crowd wisdom and quality content to improve personal finance management. The platform will also enable profiled, targeted advertising for financial firms. At the present, the Italian version of the website is the most developed; our UK and Asia editions are growing every day. Technical improvement based on blockchain is fast transforming Gooruf.com into a decentralized ecosystem.

To further our mission of building a financial ecosystem, Gooruf.com is launching GoorufCoin with an ICO in Hong Kong. GUR is a utility token and the foundation of the digital economy within Gooruf.com, used to reward users and financial content providers for participating and contributing to the life of the platform and to allow financial firms to promote their products in the marketplace. Users will be able to redeem their tokens to access premium educational materials and special offers or discounts. Users will also have the chance to purchase and exchange GoorufCoins for fiat or crypto currencies through internal and external exchanges.