The marketing of domain is the backbone of the domain industry. Large sales bring popularity to a domain and they offer liquidity to companies in this sector. Our business relies on website and domain sales which can also be resold within a short period of time.It is important to know the worth of domain and website industry since the volume ranges between $250 – 500 million per annum. The act of determining the actual value of domain sales for the entire industry can prove difficult because of private sales and other forms of sales that are subjected to NDA.Most marketplaces don't report their sales prices. The figures of an approximately annual domain would make up a majority of the annual sales, however, if ernic and Sedo clear about $1million in a week as regards domain sales, this could be rounded up to over $1million annually. GoDaddy, SnapNames and other auction houses also clear hundreds of thousands worth of dollars monthly. This implies several millions of sales. It is important to know that majority of domain sales are already subjected to NDA and they might have a policy for not disclosing their sales however, while some people may conclude that a half billion in annual transactions is a chunk of an industry, we think this is a very solid figure especially considering the fact that there are less than 1,500 people that are making a full time living from the domain industry and this does not include employees of the domain registrars.
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