Jul 31, 2018
Data Choice are reshaping the $65 billion dollar programmatic advertising market, developing two new technologies a Demand Side Platform for agencies & advertisers & our Data Audience Platform that puts you back in control of your data.Users earn DCT tokens for sharing their data, adding to it & for taking part in our weekly ad surveys. When a user submits their data it is hashed and sent to the blockchain where it makes segmented data sets, using our pixel identifier. This means that your data is fully secure and the breaches we have seen this year cannot happen with Data Choice.Our DCT ERC20 Token is the only way advertisers and agencies can get access to your data, and we will further incentivise them to use our token for their advertising spend by offering lower technology fees. Our users have choice in how they use their DCT’s, they can hold them, sell them or eventually swap them for other goods and services like netflix membership.
Data Management Platform (DMP) – is a system used by digital advertising buyers and publishers to store and manage audience data.
Demand-Side Platform (DSP) – is a system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.
Data Audience Platform (DAP) – is a DMP that collects segmented audience profile data in the Blockchain and identifies segments for the DSP.
AD Exchange (EX) – is a sales channel between DSP’s and SSP’s. This is a technology platform that facilitates automated auction-based pricing and buying in real-time.
EX-Pixel – is a tracking pixel that is loaded when a user visits a website and is used by AD Exchange to identify visitor ad place on web page.
EX-User-ID – is a unique parameter that is generated by the AD Exchange for each visitor.
EX-Name – is a unique parameter that identify AD Exchange.
Pixel-ID – is a unique user identification hash that is generated by DAP for each user.
Cookie-Syncing – is a process that do mapping user cookies from AD Exchange to DAP.
2.Data Audience Platform (DAP) Structure
DAP contains main structural modules:
2.1. Data Management Platform (DMP)
DMP provides a web interface for users and API communication channels for the Demand- Side Platforms and Cookie Syncing. DMP works with anonymized user data that is stored in the blockchain network.
DMP stores Pixel-ID in user browser cookies
Data Audience Platform Prototype
Attention. There is a risk that unverified members are not actually members of the team
$23 205 180
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