CRM, or Customer Relationship Management software lets businesses track information as it relates to other entities. Primarily, CRM is used to track sales leads and help salespeople organize and analyze their relationships and to help identify opportunities or steps that can be taken to make more sales. But CRM is more than that and can be thought of as today’s groupware throughout the business.
Not only are CRM’s used to power sales teams, they are also used extensively in customer service desks as well as helping in internal workflows, like task management and project management. Additionally, CRM’s are used as communications tools for marketing and promotion. CRM is a wide, rich collection of functionalities that enables businesses to be more informed about all kinds of decisions that happen every day
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