Blue Baikal

Current Issues of 
Entertainment Industry

The online entertainment content business’s Value Chain consists of three major steps: content design and production, content distribution, and content consumption.

Each step requires the content producer to be concerned about ① how to secure investments, ② which platform to distribute, and ③ how to secure and retain users.

In the Current entertainment industry, there is a limit with attracting funds using existing methods. At the same time, content producers also pay high fees from distributing on large platforms, which increases the costs for user acquisition and retention.

Blue Baikal’s Solution

BLUE BAIKAL is a blockchain platform that connects entertainment content producers, individual content media (influencers), and content consumers to maximize the growth and profits of the entertainment business, and provides an ideal ecosystem for fair distribution of profits.

Ecosystem

By encouraging content consumers to take an active role through Blue Baikal ecosystem, we will contribute to the development of ecosystem and the growth of the entertainment industry by maximizing the revenue of indie content creators and influencers.