Basic Attention Token Basic Attention Token

Basic Attention Token

Created using Figma
Created using Figma
BLOCKCHAIN-BASED DIGITAL ADVERTISING
Risk: High
May 31, 2017
May 31, 2017
100% completed
$36 000 000
100% cap completed
Cap 36 000 000 USD
past

About Basic Attention Token

Digital advertising is broken. It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers. The Basic Attention Token (BAT) was developed to address this. BAT, an ERC20 token built on top of Ethereum, will be the token of utility in a new, decentralized, open source and efficient blockchain-based digital advertising platform.

In the ecosystem, advertisers will give publishers BATs based on the measured attention of users. Users will also receive some BATs for participating. They can donate them back to publishers or use them on the platform. This transparent system keeps user data private while delivering fewer but more relevant ads. Publishers experience less fraud while increasing their percentage of rewards. And advertisers get better reporting and performance.
The first part of the solution, the Brave browser, is already operational. Brave is a fast, open source, privacy-focused browser that blocks ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers. The next step is introducing BAT.

Features

- Will be built in the Brave browser, which automatically blocks ads and trackers, making it faster and safer than another browsers
- improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users
- The value of the token is based on user attention, which simply means a person’s focused mental engagement

Materials

Basic Attention Token

Activity

Followers:
83 935
VERY HIGH
Tweets:
533
VERY HIGH
Alexa
Rank:
133 678
HIGH
Delta:
39 396

Team

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

Brendan Eich
Founder, Vision, Strategy
unverified
Brian Bondy
Co-Founder, Browser Engineering Lead
unverified
Yan Zhu
Security & Privacy Engineering
unverified
Scott Locklin
BAT Smart Contracts & Economics
unverified
Bradley Richter
Brand & Interaction Design
unverified
Catherine Corre
Communications
unverified
Brian Brown
Go-to-Market
unverified
Marshall Rose
Ledger & Wallet Systems
unverified
Brian Johnson
Electron & Chromium Integrations
unverified
Aubrey Keus
Automation & Wallet Systems
unverified
Luke Mulks
Ad-Tech Expert
unverified

Last News

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