Aura Blockchain Consortium

In April 2021, international leaders of the luxury industry jointly created the Aura Blockchain Consortium which promotes the use of a single global blockchain solution open to all luxury brands worldwide to provide consumers with additional transparency and traceability.

Our mission
We, the Aura Blockchain Consortium, are a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury.

We strive to make blockchain solutions and related technologies easy and available to all luxury brands.

We strive to provide tools to assist in creating transparency and trust for all customers and stakeholders.

We strive to improve the buying, owning, selling, reselling and recycling experience of luxury goods.

Our vision
Our guiding principle is believing that collaboration can coexist with competition for a greater good.

We are putting consumers at the heart of the process.

Our community of brands and customers value trust, sustainability, authenticity, innovation, and shared decision-making.

We are working to strengthen relationships between brands and their customers to increase sustainability and enable the circular economy to combat counterfeiting and the grey market.

Our values
We create a culture of collaboration. Collaborative spirit, trust and innovation drive the Aura Blockchain Consortium.

We give the customer experience a new dimension. Enhancing the customer journey throughout the physical and virtual dimension is key to our business model.

We promote diversity. Diversity of thought, diversity of brand, diversity of people, diversity of luxury.

We are inclusive to any luxury brand. We are easily accessible to any luxury organisation which defines itself through uniqueness, brand recognition, highest market positioning and quality standards, including any groups, brands and ecosystem partners who share similar values.