The digital media content platform market, such as the over the top (OTT), video on demand (VOD), webtoon, and web novel platforms which are currently booming in various fields, was only viable for large companies or groups with large investment support a few decades ago, even for simply implementing the concept. However, the popularization of various free software that conveniently produces diverse creative work, along with the dissemination of reasonably priced high-performance PCs and smartphones, have created an environment where anyone can create, upload, and share user-created content (UCC).However, certain companies in absolute positions monopolize revenue in the economic system of the digital media content market, and content creators, who are the roots of platform operation, are constantly being pressured into competition and unfair revenue structure within the networks according to the algorithms and unfair contracts determined by the companies.
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