RTB means real time bidder mechanism, ad spaces are bought and sold through real time bidding between various advertisers/DSPs and publishers/SSPs. Advertisers upload their creatives, set target audience and budgets on the platform. After all this is set, they target the sites where they want to show their ads. The publishers/SSP side then plugs in their empty ad spaces by creating a SSP endpoint under RTB section.
Once all this is set, the advertisers start spending their budgets on publishers' inventory through our RTB technology platform and machine learning algorithms. Auctions take place and select the highest bid to show the ad on a website.
For investors, our Liquidity Pool gives a volatile interest based on the Liquidity Pool plans, described below, from our Liquidity Pool reserve. Once it is depleted, 50% profit from the RTB platform will be paid as interest to all the participants in our Liquidity Pool.
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