Times are changing, and new innovations are taking over the world. Blockchain technology is one of the biggest and most significant creations of the 21st century. AdTraxis, a company consisting of experienced global computer scientists, engineers and marketers, has decided to utilize the capabilities of blockchain technology and smart contracts which include efficiency, transparency and security, to create a decentralized digital ad serving platform. Our aim is to streamline the inadequacies of the existing ad mechanisms and ensure that publishers get value for their money by eliminating fraud completely. According to Jonathan Barnard, the head for forecasting at ZenithOptimedia, the prospect that online and mobile platforms would capture more ad dollars than TV became inevitable in the last several years. Until recently, advertisers were dipping into their print budgets to feed their digital ad purchases. The surprising thing is that ad dollars are now fast flowing from TV to digital. Internet advertising is expected to reach new heights in the coming years. Below is a detailed graph showing internet advertising spending worldwide from 2010 to 2020, by type.
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