{"id":2250,"date":"2020-04-13T06:06:47","date_gmt":"2020-04-13T06:06:47","guid":{"rendered":"https:\/\/icoholder.com\/blog\/?p=2250"},"modified":"2025-05-30T16:52:27","modified_gmt":"2025-05-30T16:52:27","slug":"how-users-switch-devices-often-boosts-retargeting-success","status":"publish","type":"post","link":"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/","title":{"rendered":"How Users Switch Devices Often Boosts Retargeting Success"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#What_is_retargeting\" >What is retargeting?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#Most_People_Dont_Convert_Right_Away\" >Most People Don\u2019t Convert Right Away<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#Retargeting_Is_Cost-Effective\" >Retargeting Is Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#Users_Switch_Devices\" >Users Switch Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#Boosts_Brand_Awareness\" >Boosts Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/#Retargeting_Recovers_Lost_Sales\" >Retargeting Recovers Lost Sales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p data-pm-slice=\"1 1 []\">In this article I will talk about how you can use retargeting ads to both increase brand awareness and sales. Obviously, as a small business owner just getting your name out there really isn&#8217;t enough. It can almost be a waste of time and energy if your brand awareness is not also resulting in your sales. One key reason retargeting works so well is that users switch devices often \u2014 they might browse on their phone but complete purchases later on a computer or tablet. Retargeting across these devices ensures your brand stays visible throughout the customer journey, boosting both recognition and conversions.<\/p>\n<p>Some important aspect that need to be considered: What is retargeting, why should you bother? Then, obviously, how to analyze and optimize\u00a0 so that you&#8217;re making good choices for your business\u00a0 and great decisions to grow your own revenue. All of the above applies in equal measure to ecommerce businesses focused on selling <a href=\"https:\/\/salesource.io\">dropshipping products<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_retargeting\"><\/span>What is retargeting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At its very base form, what is retargeting really?\u00a0 Well, retargeting is an online marketing strategy\u00a0 that utilizes targeted advertising,\u00a0 pixel-based or cookie-based advertising\u00a0 to target consumers based on\u00a0 their previous actions or sites visited.\u00a0 Now, generally, what that means is that,\u00a0 a real-world example, a user comes to your site.\u00a0 In fact, you could probably even see this live.\u00a0 If you go to salesource.io you&#8217;ll start to notice\u00a0 that as you visit other websites,\u00a0 and you are traveling or traversing around the internet,\u00a0 you&#8217;ll start to see more ads that pop up from SaleSource (<a href=\"https:\/\/salesource.io\/blog\/dropship-spy\">dropship spy<\/a> tool).<\/p>\n<p data-start=\"137\" data-end=\"395\">You\u2019ve probably experienced this with Amazon. You visit a product page, look around, and then later you notice that same product showing up in your Facebook feed or other websites. It appears with its price and details, encouraging you to go back and buy it.<\/p>\n<p data-start=\"397\" data-end=\"659\">That\u2019s the essence of retargeting. It\u2019s designed to keep a product or service fresh in your mind. Businesses use it to remind you about something you\u2019ve already shown interest in. The goal? Make sure you don\u2019t forget, delay too long, or go with a competitor.<\/p>\n<p data-start=\"661\" data-end=\"692\">Here\u2019s why retargeting matters:<\/p>\n<h3 data-start=\"694\" data-end=\"734\"><span class=\"ez-toc-section\" id=\"Most_People_Dont_Convert_Right_Away\"><\/span>Most People Don\u2019t Convert Right Away<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"736\" data-end=\"988\">Research shows that 97% of website visitors don\u2019t convert on their first visit. That means they don\u2019t buy, fill out a form, or complete any other goal you\u2019ve set. Most are just browsing, doing research, or in the early stages of the buying process.<\/p>\n<p data-start=\"990\" data-end=\"1038\">This is why staying in front of them is crucial.<\/p>\n<h3 data-start=\"1040\" data-end=\"1073\"><span class=\"ez-toc-section\" id=\"Retargeting_Is_Cost-Effective\"><\/span>Retargeting Is Cost-Effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1075\" data-end=\"1370\">Compared to standard digital ads\u2014like Google Ads or social ads\u2014retargeting is much cheaper. If you\u2019re in a competitive industry like legal services, insurance, or mortgages, your cost-per-click (CPC) could be $50 or more. With retargeting, that same user might cost only $2\u20134 to reach again.<\/p>\n<p data-start=\"1372\" data-end=\"1407\">That\u2019s a huge return on investment.<\/p>\n<h3 data-start=\"1409\" data-end=\"1433\"><span class=\"ez-toc-section\" id=\"Users_Switch_Devices\"><\/span>Users Switch Devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1435\" data-end=\"1605\">Many people browse on one device and purchase on another. Someone might research on their phone while watching TV, but complete the purchase later on a desktop or tablet.<\/p>\n<p data-start=\"1607\" data-end=\"1766\">Retargeting across devices ensures your brand stays visible no matter where they are. Set it up properly, and users will see your ads on every device they use.<\/p>\n<h3 data-start=\"1768\" data-end=\"1794\"><span class=\"ez-toc-section\" id=\"Boosts_Brand_Awareness\"><\/span>Boosts Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"1796\" data-end=\"1977\">Retargeting also helps build brand trust and visibility. Marketing studies show that people need to see a brand about seven times before they feel comfortable taking action.<\/p>\n<p data-start=\"1979\" data-end=\"2128\">The more your ads appear, the more established and reliable your business seems. When the time comes to buy, you\u2019ll be the first brand they think of.<\/p>\n<h3 data-start=\"2130\" data-end=\"2165\"><span class=\"ez-toc-section\" id=\"Retargeting_Recovers_Lost_Sales\"><\/span>Retargeting Recovers Lost Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-pm-slice=\"1 1 []\">Without retargeting, you\u2019re leaving money on the table. It\u2019s a low-cost, high-return strategy that <a href=\"https:\/\/icoholder.com\/blog\/earn-ethereum-while-gaming-easy-crypto-mining-platform\/\">brings customers<\/a> back when they\u2019re ready to buy. Since users switch devices often, retargeting ensures your ads reach them no matter which device they use, increasing the chances of conversion. It also supports upselling and cross-selling\u2014promoting add-ons, upgrades, or related products they didn\u2019t consider the first time.<\/p>\n<p data-start=\"2451\" data-end=\"2632\">In short, retargeting helps maximize the value of every visitor to your site. It keeps your business top of mind, reinforces trust, and brings people back when they\u2019re ready to act.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article I will talk about how you can use retargeting ads to both increase brand awareness and sales. Obviously, as a small business &hellip; <\/p>\n","protected":false},"author":11,"featured_media":162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Users Switch Devices Often Boosts Retargeting Success<\/title>\n<meta name=\"description\" content=\"Users switch devices often, so retargeting ads across platforms increase sales and brand awareness effectively - IcoHolder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icoholder.com\/blog\/how-users-switch-devices-often-boosts-retargeting-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Users Switch Devices Often Boosts Retargeting Success\" \/>\n<meta property=\"og:description\" content=\"Users switch devices often, so retargeting ads across platforms increase sales and brand awareness effectively - 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