Token Burning — Marketing or Real Benefit | Review from Veles Finance

Token Burning — Marketing or Real Benefit | Review from Veles Finance

Cryptocurrencies are a world where emotions often outpace logic, and big announcements can turn an unknown token into the center of everyone’s attention overnight. One such tool that has caused heated debate is token burning. Some see it as a way to raise the value of an asset, while others see it as just a marketing ploy to attract investors. 

Let’s look at what lies behind this process, how it affects the market, and why traders should pay attention to it.

Burning mechanics: how does it work?

Token burning is not a metaphor, but a very specific process in the blockchain. The project team sends a certain amount of their coins to an address that no one can use. These tokens are “burned” — they disappear from circulation forever. 

The goal is simple: to reduce the total supply in order to, following the laws of economics, increase the value of the remaining assets with stable or growing demand.

A real-life example is Binance Coin (BNB)

Since 2017, Binance has been regularly destroying part of its tokens, tying the burn amount to the exchange’s income. In July 2023, $480 million worth of BNB was liquidated, which caused a noticeable jump in price. But does it always work so smoothly? 

Not quite. The effect depends on the context, and burning does not always guarantee growth.

The buzz around the fire: marketing ploy or strategy?

For many projects, burning has become a way to make a big statement. Announcements of supply reductions are often accompanied by colorful posts on social media and promises of “going to the moon.” 

This creates FOMO (fear of missing out), fuels speculation, and attracts new participants. But critics rightly point out that if there is no real value behind a token, no amount of coin burning will save it from oblivion.

Recall the history of Terra (LUNA) before its collapse in 2022. The team periodically burned tokens to maintain balance in the ecosystem. However, when confidence in the project collapsed, the supply reduction was powerless against panic selling. 

On the other hand, the burn in Ethereum after the implementation of EIP-1559 demonstrates a different approach. Since August 2021, a portion of transaction fees have been destroyed, which has already removed hundreds of millions of dollars of Ether from circulation by April 2025. This is not just PR here, but an element of a long-term deflationary model. So where is the line? Burning is only effective if it is backed by demand and the usefulness of the project. Otherwise, it is just smoke that quickly dissipates.

When does a burn actually move the price?

To understand whether a burn works, you need to look at the fundamentals. If a token is used in an ecosystem — for example, for payment services, staking, or governance — a decrease in supply can increase its value. 

Take Polygon (MATIC): in 2022, the team began burning part of the network’s fees, which strengthened the token’s position as an important element of the infrastructure for scaling Ethereum.

Another case is PancakeSwap (CAKE), a popular decentralized exchange on the Binance Smart Chain. Regularly burning tokens earned from fees helps maintain investor interest. Since the beginning of 2023, more than 10 million CAKE have been burned, and this was accompanied by a gradual increase in the price due to user activity.

But there is a catch: the market often reacts to such events in advance. Experienced traders know that the price can skyrocket even before the burn — at the rumor stage or the official announcement — and then correct itself. This creates unique opportunities for those who can anticipate market movements.

Traders and Burns: Riding the Waves

Events like token burns are a real gift for traders, especially those who like to catch short-term trends. The volatility caused by such news opens the door to strategies like scalping or news trading. 

For example, before the BNB token burn in October 2024, the price rose by 15% in a week, but then rolled back by 7% after the event. Those who entered and exited in time could have made a good profit.

This is where tools come in that help you not miss the moment. Imagine: you set up a system that monitors burn announcements, analyzes trading volumes and automatically buys a token before the expected growth. 

Such opportunities are provided by trading bots, like those that can be created on the Veles Finance platform. They do not just react to changes, but do it faster than a person, based on specified algorithms. 

For example, a bot can record a surge in mentions of “burn” in crypto communities and immediately open a position. But there is a downside. The market is unpredictable: if the burn disappoints investors or turns out to be a dud, the price will go down. The ability to combine automation with analysis is the key to success in such conditions.

The Evolution of Burning

Token burning has become a fixture in the crypto project arsenal, and its role will only grow in the future. As the market matures, teams are increasingly using this mechanism not for the sake of hype, but to create a sustainable economy. 

For example, new DeFi protocols in 2025 are experimenting with dynamic burning, where the amount of tokens destroyed depends on network activity. This makes the process more organic and less staged.

However, the future depends on transparency. If projects continue to abuse burning as an empty promise, trust in it will decline. Success will come to those who can build it into real value, like Ethereum or Polygon.

Conclusion

Token burning is a double-edged sword. For some projects, it becomes a catalyst for growth and confidence, for others, it is just a temporary surge of interest, followed by silence. Investors should look deeper: what is behind the emission reduction? 

For traders, this is a chance to play on volatility, especially if you have tools at hand like trading bots from Veles that help you catch the right moment. 

Ultimately, burning is not magic, but a mirror reflecting the strength of the project. And what you see in this mirror depends on how closely you look.

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