Revpanda Starts Offering Services in Crypto Vertical
While alternative currencies have been around for centuries, nothing has affected the world the same way as cryptocurrencies. The Bitcoin boom of the last decade has taught the world the importance of adapting to modern times. And this boom has affected several established industries across the world.
From banking to healthcare, infrastructure, digital marketing, and more, blockchain technology is slowly being integrated into the very core of how these industries currently work. As the world slowly adapts itself to future technologies, popular digital marketing agency Revpanda isn’t far behind.
Revpanda is the first digital marketing agency in the crypto industry, and the company plans to slowly adapt its business to the evolving trends. But before delving deeper into how Revpanda plans to accomplish its goals, we must first understand how blockchain currencies work.
What is Cryptocurrency?
A cryptocurrency is a digital currency that is sealed by cryptography. The blockchain nature of cryptographic transactions makes it impossible to forge or edit. Cryptocurrencies use a decentralised system to store data, which eliminates the need for third-party payment providers. This makes the process quicker while reducing additional overhead costs.
Bitcoin is perhaps the most popular crypto brand in the world today. Despite being formed in 2009, it wasn’t until 2017 that people started taking note. The sudden price explosion forced investors to notice the emerging asset. And despite several fluctuations over the years, its value kept increasing.
Cryptocurrencies and Digital Marketing
As Bitcoin continues its rally across the world, several other crypto tokens are competing for second place. Ethereum, Dogecoin, and Litecoin are some of the best examples. As cryptocurrency trends on social media, companies like Facebook are considering entering the lucrative marketplace.
This could change the way cryptocurrencies operate as social media currently influences prices. This is because the hype generated on social platforms decides whether to buy or sell the currency at any given point in time. Therefore, the major difference between the stock market and cryptocurrencies is that the latter does not have a governing body making the rules.
The Future of Cryptocurrencies in Digital Marketing
While social media currently influences cryptocurrencies, can it be the other way around? For starters, the biggest change for marketers as crypto technology is implemented would be the lack of access to client information. Marketers need direct access to personally identifiable data like name, email address, and contact details to create promotional content. As blockchain technology is truly anonymous, promotions would be nearly impossible.
This is a boon for the users since current marketing trends can be intrusive, to say the least. Using crypto technology, users would finally get a say in who has access to their inbox and what marketing materials they’d like to view. This is possible through a Basic Attention Token (BAT) that Ethereum currently uses. This way, advertisers would have to purchase BATs to gain access to the userbase. The clients could still choose what information they’d like to receive and what else to block.