Content Marketing in 2022: Top 7 Trends to Look Out For
There is no secret that content marketing plays a huge role in the modern business landscape. And, there is also no secret that it is an ever-changing field. Every year brings something new to the table. So, be sure that 2022 also won’t be the same as 2021 in terms of content marketing. And if you want to succeed, you will have to adjust to new trends.
Though there is still time before we step into 2022, most content marketing specialists already start drafting their strategies for the next year and, thus, are carefully watching trends and predictions.
If you are also interested in what the future holds for you in this sector, below you will find a list of the top seven most anticipated trends in content marketing that we expect to see next year. Let’s dive in!
1. A Major Shift to Remote Work
When it comes to content marketing, a huge role in this sector is played by content creators. Although marketers are responsible for generating ideas and strategies, writers are the ones who help implement them, and in 2022, we expect them to shift to remote work, which will influence the entire marketing sector.
Of course, it is not rare to see remote writers. Not only content creators but also professional academic writers from do my essay online services, pro authors of books, and many others have been working online for years. But, after the global pandemic, the shift will be even more massive. And, as a marketer, you will need to adjust to this trend.
2. The Rise of Voice Search
Voice search has been around for some time already. Nevertheless, it has never been at such a rise as it is now. According to stats, voice search technology is skyrocketing, making more and more consumers start using it in their everyday lives.
In case you are wondering how this relates to content marketing, the answer is rather simple. In 2022 we expect a big rise in the number of casual voice searches. This basically means that brands will have to optimize their content not only for SERPs but also for voice requests. This implies using a simpler, more conversation-like language in marketing content for it to show up in the results for such requests.
For example, students might look for professional writing services to get help with their homework simply by saying, ‘buy assignment.’
3. SEO Will Remain Crucial
For years, search engine optimization has been one of the most powerful tools content marketers rely on to make their brands noticed on the web. We believe that high-quality SEO will matter no less in 2022 than it is now. So, it is the next big trend to be ready for.
Nevertheless, though search engine optimization will remain crucial, it doesn’t mean that everything in this field will remain unchanged. As we all know, SEO is also a very dynamic, ever-changing field. So, in 2022, we can expect to see some major changes in the best SEO practices. But it will definitely be there.
4. AI Integration
There has been a lot of chit-chat concerning AI technology and its possible applications in various spheres of life and business. So, it shouldn’t surprise you to see this technology among the key trends for 2022 in literally any niche, including content marketing.
It is believed that next year we will see AI technology integrated with human effort even more often for better strategies and greater outcomes. Namely, we can expect the rise in the use of AI for data analysis, creation of optimized blog posts, integration of AI-powered chatbots, for grammar and plagiarism checks of papers delivered by professional essay help services for students, etc. All these innovations should provide more opportunities for automation. Thus, we can expect content marketing to become simpler and yet, even more effective.
5. Social Media for Paid Advertisement
When we first started using it for marketing purposes, social media was offering plenty of opportunities for effective organic promotion. But things are changing now. Already now, organic marketing on social media is no longer as effective as it used to be. And, in 2022, marketers predict that it will become a fully paid advertising channel.
6. Customer Retention as the Core Focus
Previously, two of the key goals of content marketing were to attract new customers and make them want to make a purchase. However, after the pandemic, things have changed a lot.
The outbreak of COVID-19 made many businesses, big and small, go bankrupt, and, of course, this couldn’t go unnoticed by marketers. This fact led to a new big trend that we can expect to predominate in 2022 – content marketing will now focus more on retaining existing customers rather than on acquiring new ones.
Finally, one more trend that is expected to be huge in 2022 is data. In the era when there is so much competition, getting noticed by consumers is hard and, thus, content marketers should be focusing their attention on data analysis.
With the help of consistent and thorough data analysis, marketers will be able to generate more data-informed content, which, in its turn, will help them improve the outcomes of their campaigns.
The Bottom Line
So, this is what awaits us in 2022. But, of course, given the dynamic nature of this sector, we bet that content marketing will introduce even more innovations and trends next year.
However, the trends we’ve discussed here are believed to be predominant. So, one way or another, these trends are something every content marketer should be aware of.