BetPokies SoftSwiss Partnership Benefits: What to Know

By Terry Ashton, updated December 27, 2024

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BetPokies, a gambling review website, recently shared information about its upcoming collaboration with SoftSwiss, a gambling software development company created in 2008. BetPokies, established in 2020 by John Gold and currently owned by ZehrMedia LTD, is one of the leading informative gambling platforms in Australia. Let’s have a closer look at the companies and how the BetPokies SoftSwiss partnership benefits both sides, and Aussie gamblers.

SoftSwiss: Pioneering Innovation in iGaming Solutions

SoftSwiss is a mediator between providers and casinos, that has a strong position in the industry due to its cooperation with main gambling providers. The company focuses on providing the gambling industry with software and technology, ensuring that online casinos have the tools they need to operate smoothly. SoftSwiss was the first company to ever include crypto in gambling, which now made it possible to use cryptocurrencies to deposit and withdraw in online casinos.

The brand, which recently celebrated its 15th anniversary, works with over 1,000 game provider brands. These include Microgaming, Playtech, Evolution, NetEnt, and many more. SoftSwiss made it possible for 23,000+ games to be available on the market. Among these are popular titles like Gates of Olympus, Sweet Bonanza, and Wolf Gold.

SoftSwiss calls itself a “one-stop” solution for opening a casino. It offers a full ecosystem of iGaming products, including a casino and sportsbook platform, as well as a game aggregator. The company holds several licenses, such as the Malta Gaming Authority and Curaçao eGaming licenses. The BetPokies SoftSwiss partnership benefits further enhance SoftSwiss’s offerings. This collaboration provides valuable insights and helps improve performance in the Australian market.

BetPokies: Elevating the Online Casino Experience

As we’ve mentioned above, BetPokies is one of Aussie’s favourites among gambling review websites. The team’s approach and dedication to work is what differs them from other reviewers available on the market. John Gold, BetPokies’ creator and current editor-in-chief, shares the secret that stands behind making a good-quality content:

“At BetPokies, we’re deeply committed to delivering the most accurate information to our readers by experiencing it ourselves. When I first started, it quickly became clear that no single person can be an expert in everything. That’s why we’ve built a dedicated team, each with their own speciality. Alicia Want is our go-to for testing pokies and providers, and she also writes insightful news articles. Charles Morey, our financial expert, ensures our readers make the best out of their deposits and withdrawals, while Poppy Bate specialises in writing detailed casino reviews. Today, we also have a team of more than ten testers who meticulously check every piece of information before it goes live.”

BetPokies’ team, unlike other review websites, verifies all the information themselves. They test pokies and payment methods. They also read real reviews from people on Reddit and TrustPilot to form the most honest and relevant opinions. The team recognizes the topics and questions that interest Australian gamblers.

On their website, you can find reviews of casinos and pokies supported by SoftSwiss. For example, you can explore an extensive guide about SoftSwiss’ partner Platipus, BGaming, and Microgaming. As with all other reviews on BetPokies, they present the brand in an unbiased way, highlighting both the positive and negative aspects of the company.

Synergy in Action: The Collaborative Power of BetPokies and SoftSwiss

Now you’re probably wondering how exactly these two brands want to co-work and what exactly are the expected results of their cooperation. We’ve asked BetPokies’ experts this question.

First, the team of BetPokies is interested in obtaining internal data about the casino brands operating on SoffSwiss. John Gold says, that their brand would need this information in order to improve the quality of their casino reviews. He also says: “Well, our plan is to combine data from SimilarWeb with insights from SoftSwiss. It is needed to create a broader base for evaluation. For example, this approach would help us determine such aspects as if many people are actually gambling on these platforms, identify which games they spend the most time on, and understand the overall user behaviour.”

However, BetPokies also offers valuable benefits to the brand. As the largest reviewer in the Australian market, BetPokies has a team of passionate professionals. They also possess extensive marketing expertise. This data analysis will benefit SoftSwiss. John explains that a big part of their work involves discovering what Australian gamblers are interested in. The BetPokies team identifies these interests through search queries. Analyzing gamblers’ preferences will clarify what SoftSwiss should focus on. This could help the brand perform better in the Australian market. The BetPokies SoftSwiss partnership benefits will play a crucial role in optimizing these strategies.

We expect high-quality collaboration from these two brands, making Australian gambling a better place, with even higher-quality content from BetPokies. If you want to join the BetPokies team or explore collaboration opportunities, send your resume and/or proposals to company@betpokies.org.

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BetPokies SoftSwiss Partnership Benefits: What to Know

SoftSwiss: Pioneering Innovation in iGaming Solutions

BetPokies: Elevating the Online Casino Experience

Synergy in Action: The Collaborative Power of BetPokies and SoftSwiss

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