A gambling review website called BetPokies has recently shared information about their upcoming collaboration with SoftSwiss, a gambling software development company that was created back in 2008. BetPokies, that was established in 2020 by John Gold and is currently owned by ZehrMedia LTD, is one of the leading informative gambling platforms in Australia. Let’s have a closer look at the companies and how the collaboration could be beneficial for both sides, and for Aussie gamblers. 

SoftSwiss: Pioneering Innovation in iGaming Solutions

SoftSwiss is a mediator between providers and casinos, that has a strong position in the industry due to its cooperation with main gambling providers. The company is focused on providing the gambling industry with software and technology, making sure online casinos have tools to operate smoothly. SoftSwiss was the first company to ever include crypto in gambling, which now made it possible to use cryptocurrencies to deposit and withdraw in online casinos. 

The brand, that has recently celebrated its 15th anniversary, has over 1,000 game provider brands co-working with them – among them are Microgaming, Playtech, Evolution, NetEnt and a lot more. SowtSwiss made it possible for 23,000+ games, including gamblers all-time favourite titles such as Gates of Olympus, Sweet Bonanza and Wolf Gold, to be available on the market. 

SoftSwiss calls itself a “one-stop” solution for opening a casino, offering a full ecosystem of iGaming products, including a casino and sportsbook platform, as well as a game aggregator. The company itself holds several licenses, including such as Malta Gaming Authority and Curaçao eGaming license. 

BetPokies: Elevating the Online Casino Experience

As we’ve mentioned above, BetPokies is one of Aussie’s favourites among gambling review websites. The team’s approach and dedication to work is what differs them from other reviewers available on the market. John Gold, BetPokies’ creator and current editor-in-chief, shares the secret that stands behind making a good-quality content:

“At BetPokies, we’re deeply committed to delivering the most accurate information to our readers by experiencing it ourselves. When I first started, it quickly became clear that no single person can be an expert in everything. That’s why we’ve built a dedicated team, each with their own speciality. Alicia Want is our go-to for testing pokies and providers, and she also writes insightful news articles. Charles Morey, our financial expert, ensures our readers make the best out of their deposits and withdrawals, while Poppy Bate specialises in writing detailed casino reviews. Today, we also have a team of more than ten testers who meticulously check every piece of information before it goes live.”

BetPokies’ team, unlike other review websites, checks all the information themselves, tests pokies and payment methods, and reads real people’s reviews on Reddit and TrustPilot to form the most honest and relevant opinion, as well as recognise the topics and questions Australian gamblers are interested in. 

On their website, you can find reviews on casinos and pokies supported by SoftSwiss. For example, you can find an extensive guide about SoftSwiss’ partner Platipus, BGaming, as well as about the above-mentioned Microgaming, that, as any other review on BetPokies, shows the brand in an unbiased way, sharing all the positive and negative aspects of the company. 

Synergy in Action: The Collaborative Power of BetPokies and SoftSwiss

Now you’re probably wondering how exactly these two brands want to co-work and what exactly are the expected results of their cooperation. We’ve asked BetPokies’ experts this question. 

First, the team of BetPokies is interested in obtaining internal data about the casino brands operating on SoffSwiss. John Gold says, that their brand would need this information in order to improve the quality of their casino reviews. He also says: “Well, our plan is to combine data from SimilarWeb with insights from SoftSwiss. It is needed to create a broader base for evaluation. For example, this approach would help us determine such aspects as if many people are actually gambling on these platforms, identify which games they spend the most time on, and understand the overall user behaviour.”

However, BetPokies also has things to offer to the brand. As the largest reviewer on the Australian market that has a team of passionate professionals, extensive marketing expertise, the data analysis would also be beneficial for SoftSwiss. John says, that a big part of their researching and reviewing work is discovering what exactly Australian gamblers are interested in, which the team of BetPokies discovers from search queries. The analysis of gamblers’ preferences conducted by the reviewer would clarify what the brand should focus on, potentially helping it perform better in the Austrian market.

We’re expecting high-quality collaboration from these two brands, making Australian gambling a better place, and even higher-quality content provided by BetPokies. Not to mention, if you’re interested in joining the team of BetPokies or exploring the collaboration opportunities, please send your resume and/or proposals to company@betpokies.org.